We are invested in a technology that no one can see, touch, smell. Most of us can't imagine what it can do for us.

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For that reason, good money needs to be spent on hiring the sort of elite promotional creatives that can truly help people imagine what this technology can do. I brought this up years ago when I referenced the old BASF campaigns that tied their boring commodity industrial products to the improvements in daily life all around us. 

These creatives would need to have a superior ability to understand this very complicated tech, and they won't come cheap, but the payoff will be large. Videos chatting with engineers will not do this job. Maybe they can be incentivized with partial payment in shares... but they need to visit POET's tech labs in person and see demos; they need to see the magic firsthand. If they have enough understanding of the tech, the inspiration will come to them and they will figure out how to package POET to a larger investor community.