Because it sounds great! So promising. And progress has certaintly been made and Adva, lumentum'and other well established companies would not be wasting their time if it wasn't
Unfortunetly for us we have been hearing a similar story for very long time. The sad part for me and maybe some others here is eventual success and my financial end results are no longer aligned.
That is bound to happen when your money is tied up for years with a statement like "up and to the right" and "we should already be valued at a billion dollar market cap on the Sanan deal alone"