It's definitely a numbers game. All it takes is a percentage of those new viewers to add POET to their watchlist, news/volume triggers an alert, and they buy.
*bing* "Oh an alert from that under-valued tech company that's supposed to be insert ad phrase here (eg, tech start-up to be top Nasdaq performer, had 2x savings in power and space, etc etc). News release with big company name. Okay, buy 5000 in TFSA and 5000 in RSP."