A post. Reddit is full of potential retail investors.

https://www.reddit.com/r/pennystocks/comments/ubensu/poet_technologies_1st_institutional_investor_22m/

I write a post about POET from time to time. It isn't always about the details. People do like the bigger picture and this is sometimes is necesary to pull people over the line.

I try to explain in normal language what POET does. People need this kind of communication.

Think positive, spread the word, share opinions and keep your shares tight.