To the converse, I am quite sure, that every investor here has heard of a stock shooting up, upon which they check the news and scratch there head, seeing no impetus that they can discern. 

Partnerships, revenue guidance, Nasdaq, product out the door, orders, that's all that matters now, people are over these other developmental words for this story. 

I don't blame Shelton Group, this release is what it is, great but it doesn't tick any boxes investors are looking at with Poet.

your rule but not necessarily the markets!