I think Facebook is our NA Tier 1 partner. Thomas Mike referenced "household names", and because this mystery partner seems to be aligned with the LightBar product line, along with the stated challenges that Fairchij pointed out in this thread, the problems and solutions are lining up.
I don't think of CISCO as a household name. Facebook's portfolio is in the "staggering" category, and growing. If that link was ever confirmed, then those very conservative revenue forecasts would go out the window. And if Facebook wanted the LightBar product exclusively...well...