i believe it’s that simple!

Really? I don’t think it’s quite that easy.  For a start the kind of companies that are well connected, have gravitas and can promote like you suggest, cost a fortune and don’t just sign any old company up.  Much like the institutional investor, they’ll pick only certain companies to invest in. Not those languishing on the venture.

I really don’t want them spending that kind of time and money at this stage.  They don’t have the funds to fund it.  They have to keep the company afloat.  No point having a $2 sp, when you have to turn the lights out when you get there.

Concentrate on the deals like they’ve just struck and the rest will follow.  They’ve clearly spent a bit on the BNN adds and guess what? it’s done sod all so far. I know it doesn’t fit the ‘ I want it all and I want it now’ narrative. But it’s the reality.  

Management are no doubt working their socks off and to great affect. The SP will follow their lead at some point.