It's a good point.  I dont believe in delivering best outcome scenarios, but you need to promote based on facts meaningful to the audience.  The promo said inflection  point well what is the reason for this.  It wasnt clear to me.  I heard no sales this year, hope share price doesn't go down and the most promising as far as we know,  we are the only.  How about compared to what we do know we are x percent better.  I love poet but that was a poor sales pitch, which I thought it was meant to be.