The big run up to close to CA$3 was due to the announcement of and count down to a presentation by POET at the Empire Club in Toronto (the "Event").  As I recall, not only was it a sell the news (in this case, the Event) circumstance, it was sell starting about a week or 10 days before the Event. 

The presentation was dry and way too technical, but perhaps the food was good, I'm not sure. 

IMO, people posting and reading this board were the "buying public" and when we (Board Members) got tapped out of fresh investment capital, the worm turned on us.

The Apple stuff came later, and I'm not sure we even made it to CA$2 as the result of that story. Then there was the story about the buyers are in our offices, please don't sell your shares to them when they call you.  And, of course, there was the classic we have a deal with Facebook story.  All of these stories originated within the company, IMO, and were clumsily, but effectively, channeled through this board, since PC knew where the "buying public" for POET was to be found.