Timing is everything. There is science to the strategy of news flow, and the optimum time for great news is upon us.  Spring...mid to late April. Between now and summer break is when hay is made in the markets.  

At the risk of using a word from a notorious former forum member, creating “hysteria” is the idea.  Get your story out to as many people as possible in a short period of time, while the news flow continues to be positive.  Then you have your perfect storm.  Company fundamentals, stock fundamentals, and people in the mood to buy.