Scary I think you missed the point of my post. I don't think many here would disagree with your view but my point related strictly to how many companies time their marketing. Spring boarding (to some degree) is practiced by many companies and some even go so far as to back-date options.

"We all know how that game is played". Again not arguing the point that this company tends to give out options like candy on Halloween. But we are all waiting for the treat that should follow. That is my point.