Fantastic summary OZ.  If there’s one complaint I’ve had about the company going back 7 years, it’s technology context.  I realize it’s very difficult to explain simply to people who understand, let alone the lay person.  

I even wonder sometimes if they’re avoiding big claims in order to stay under the industry radar a little bit.  If you truly have what you are claiming, disruption, you become a threat...especially as a smaller company.