“Our newest family of laser products delivers the most reliable laser performance with the lowest noise output."

Should have noticed this before - I see lasers shows all the time and the lasers don't make any noise.  Poet mustn't be aware that getting to the lowest noise level is not important anymore, that tech has already been mastered.  Now, there's often some music being played during the laser shows, and perhaps that masks the noise those lasers make, but that's doubtful.  I feel sorry for the poor Poet salespeople when they try to convince potential customers to buy their product citing low noise levels.