Tannersfriend and Andech1, I agree with both of you. And yes, silence might be a very suitable strategy to cope with that problem.
Better strategies might exist or might be developed. However, a company that is busily trying to commercialize their disruptive technology should not divert their attention to it. Perhaps they could task some well-paid IR company with it.
Anyway, the problem is here to stay and might affect POET as well as other companies. It won't go away.