AOC sales.

SV's description of the downline adoption process for customers of POET products in the case of the AOC seems pessimistic.  

What could be easier than fitting standard connections. cabling up, testing and getting your engineers to do the sums. If it's as good and cheap as predicted I think cost value judgements will leap out.

Is there an element of tactics going on here to avoid attention?  There has to be some deeply considered plan for how your going to steal yourccompeditors lunches and the notion of delay would be first on my list to wrong-foot the opposition. 

P DAY needs a deception plan.

Sula