Tannersfriend: What I described seems to be the market perception.
So I see the need of communicating this strategy, this future. Can be done by IR/PR, but better by a nice talk of SV or AM in one of the exhibitions and meetings about future technology. Yes, they need to have something in their hands first - to show to the world, - so hopefully s..n - but then get the word out!
Agreed, tannersfriend, especially with your last sentence. Confidence has been lost and words alone won't help anymore. They need to have something in their hands first.