Nobody knows straight, so until the company tells us why don't you give us a break?

For all you or any one of us knows they could be selling to someone who will give us such recognition that this method was deemed approppriate.

I don't think it would take a rocket scientist to know that they share price was going to get whacked by announcing a PO without pricing it; the retailer is tapped out for the most part so it leaves no one to support the share price when certain "interested parties" would like to see it lower.

Maybe this was all part of the plan.....

....until we find out though, have a stiff drink and stay calm....it may not be as bad as you think...