GlassHalfFull: Why do you think an update takes so much of management's time?

Very simplistic view, GlassHalfFull! I have some experience in writing news releases for various organizations like my church, a political party, or Nuklearia, the pro-nuclear association I am chairman of. Even with simple messages you have to coordinate with several people and their respective opinions and views on what the message should be, how you are going to convey it, what the wording should be, is etc., etc.

Five minutes reviews? Ha, never! As Nuklearia, we produced a (German) leaflet on radiation, and it took us nine months to discuss everything, to make it understandable, and – first of all – to make it scientifically solid and unassailable by proper sources and evidence. And we even had an English antetype!

Back to POET: While I, like all of us, am not satisfied with the company's communication, I do have some understanding what communication costs in terms of time and effort – and that it is a nuisiance and distraction if you have so much more important and more urgent things to do.

And you cannot simply outsource everything to a third party and get rid of these tasks, because you still have to support your communication counsel with all the information (what it is and what it means), discuss the communication strategy, review what they come up – with even more need for discussion than if you had prepared it yourself in the first place, etc., etc.