A Beautiful Poem: A champion of the brand, ex CEO, who I, a 32 year old, bought more shares on the market than, sells all his shares/options into the open market.

Let's not forget there is no proof for the "Peter sold everything" story. Yes, there are some rumors, yes, there are some hints, and yes, there have been huge sellings over the recent months by someone (or some someones) via Canaccord, but there's no proof. I wouldn't rule out that scenario, but I have my doubts.