Maybe IBK &'Peat are so small and insignificant that they have to boast and promote themselves in able to be recognize in the big market, so they use Poet's name as their big secret weapon to back it up. Using words like puppies. Now Poet can be thought of as legit with all the great DD done here, but they are being the humble pie and staying quiet, because they know they can be legit, but just make sure they complete all the proof points before yelling out I got the secret sauce. That or NDA stuff going on that we may not know. We can think that maybe Poet need to stay quiet while IBK who's raising money for Poet but don't sign any agreement/NDAs with other potential Poet customers, can tell some stories. IMO....