Fully agreed, mackwheaton. The science must be in the talk and in the news releases, but it must be translated to a language the target group can understand, i.e. investors. And regarding the technology the average investor is a layperson like everyone else. News releases must contain detailed explanations of

• what a certain technological advance IS
• and what it MEANS.

People like our management team are experts in their domain – and I am very happy that they are –, but that doesn't imply that they are also experts in other domains, like the art of explaining.

POET needs someone who is

• able to understand the technology, at least up to a certain degree and
• able to explain that stuff to everyone.