Himax has about 3% margin (http://agoracom.com/ir/POETTechnologies/forums/discussion/topics/664234-himax-tech-margins/?message_id=2080637#message_2080637) On the other hand given the 10x reduction in energy consumption and form factor and limited competition who could provide those energy savings and features it may be possible for POET to sell close to the current price of less efficient VCSEL's at higher margins.