HI FJ,
here is the link I guess you are referring to:
http://venturebeat.com/2015/10/16/intel-has-1000-people-working-on-chips-for-the-iphone/
They can throw in billions of dollors and armies of engineers, but it seems what's missing is the right entrance point for them - POET.
Yes, I think you you summed up the success of the silicon industry in a nutshell!
It is not that magnificiant technology of the semiconductor inductry. Finally it is the affordability! Only this is bringing the volume to progress the businesstechnology - and the benefit to all of us.
From time to time I am travelling visiting my customers, and the regions of my interest often is the 3rd world. And it is incredible, I can see regions with poorest infrastructure (drinkable water, food, reliable energy, health care) - but everywhere I can find access to the internet, the knowledge of the entire world and the social network - making most, nearly all of us to real citizen of this planet!