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Message: India 2nd Biggest Smartphone Market

....with 220 million users!

For the entire year, Samsung retained the top slot with a market share of 19.8 per cent and 25.7 per cent in overall mobile phone market and smartphone market respectively.

Samsung also led the LTE smartphone segment during the quarter, followed by Lenovo. They occupied the same positions for the entire year. Micromax stood at the second position with 14.3 per cent share in the smartphone market, followed by the Lenovo-Motorola combine with 11.4 per cent share. Intex (9.6 per cent) and Lava (6.8 per cent ) stood at fourth and fifth positions respectively. Apple, which recently said India is a promising market, achieved a landmark of crossing two million units in a calendar year for the first time ever in India, led by a strong fourth quarter, Counterpoint said. The smartphone major still commands a miniscule two per cent volume share of smartphones, though making up in terms of revenue share to be the third-largest brand during the year. This reflects the power of Apple’s brand equity and its control over the high-value and high-profit premium segment.

http://www.thehindu.com/news/cities/mumbai/business/with-220mn-users-india-is-now-worlds-secondbiggest-smartphone-market/article8186543.ece

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