slightly OT, but here goes.
<oldgrump>
ugh.
cloud.
as an experiment, get people to switch from saying "the cloud" to saying "somebody else's computer" ...
"We store the company's most important information on somebody else's computer"
"We control access to that data by storing it on somebody else's computer"
"We back up all our mission-critical information to somebody else's computer"
"Our data is secure because we store it on somebody else's computer"
doesn't sound so good now, does it?
</oldgrump>
GLAL,
R.
PS: (esp. wrt. win10) ... if you didn't pay for the product, you ARE the product.