IMHO - I believe the BOD had a plan and were executing it - the ads were apart of it. The conference in London was a part of it. But then "the fruit company" got involved - or some other big player and changed the rules and planned direction for POET. What we are experiencing now....is that change. Yoda was an old and very patient Jedi Master. Let us all be patient and let the new BOD do their thing.