As I have stated before, like a marketing dynamo such as a Gretzky, Jordan, Bo Jackson etc. "Everyone" and "every company" is going to want a piece of the action in some way.

Exchanges will want the jewel in their crown, tech products wil want POET in their devices, energy systems much the same, financial people will want the stock, governments will want photo ops with the good doctor and the management team, books will be written, business schools will do case studies, possibly even a movie or two. The share certs will become collectible and those of you who were/are early shareholders will wnat a framed share cert. The good doctor may even have a Nobel prize in his future.