While we are all waiting for the next piece of developmental news......a fascinating topic for your consideration....and comment...

Theres was an interesting conversation that took place yesterdayday about how much the industry uses ambiguousness to get through the public media maze. Our Monday lunch time meeting with the POET group brought forth a number of interesting commentaries including the topic of vague and nebulous as it relates to our industry and specifically to the business of semiconductors. Discussion took place on the needs for and against the whole concepts of ambiguousness and vagarity in our business.

First and foremost and certainly when they are complete, planned and ready, they will then say what they need to say about the most important and exciting development in recent business, and technology history.

That being said, driven partly by need and partly by habit, the technology industry seems to function at half speed when needless ambiguity is injected. Clear and concise meets shoulda, coulda, woulda in a collision of processes that ultimately fulfill the masters of disinformation in all wishes. Its really too bad. Such honour and honesty and straight forward messaging could be presented to the customer. Ok so unrelatable to our situation or perhaps too simplified ?

PR Pro Tips: Avoid Ambiguity

State of the art. Innovative. First of its kind. Disruptive force in the landscape. Market leader. Top of mind issue. Platform. Optimize. Integrated solution.

These phrases—pieces of tech PR jargon—speckle our pitches, press releases and media alerts with ambiguity. These pieces of material, intended for the press, have become somewhat formulaic.

http://upraisepr.com/pr-pro-tips-avoid-ambiguity/

Theres certainly a place for straight forward english and a direct and true message to the consumer. Methinks the technology industry is the last place for it. Its true the old axiom of "sell the sizzle and not the steak" .

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Harnessing-Disruption-How-Science-Technology-Companies-Endure.pdf

Ambiguity even spreads its sometime ugly wings through many other industries and some of those that are kinship related to technology. Like logistics....

http://www.emsnow.com/npps/story.cfm?pg=story&id=56305

“The dynamics of uncertainty and ambiguity in the tech industry make predicting what’s coming next difficult. Product lifecycles are forever shrinking as manufacturers race to create innovative new products to displace the old ones. Emerging markets and their growing middle class populations are creating high sources of demand which are more difficult to serve, and as the supply chain’s geography expands, so too does the number of partners involved".

I suspect we are all about to see much more clearly.