A monolith is a geological feature consisting of a single massive stone or rock, such as some mountains, or a single large piece of rock placed as, or within, a monument or building. Erosion usually exposes the geological formations, which are often made of very hard and solid metamorphic or igneous rock.

Theres something that seems to effect the depths of your soul, when driving west of Calgary, Alberta to Banff and through the Rocky Mountains. Its been many years since I've done just that. My husband and I used to do the trip regularly when we lived in western Canada many years ago. The sheer size, beauty, duration of their existence and durability of their structure defies adequate description. To move them, belies the impossible.

Its been stated, that to change minds, thought processes, entrenched mental referenda...and the like, on either a minor or a mass scale, you need to do the equivalent of moving a mountain. Politicos well brazenly tell you the success of a movement, an ideology, a bill in the house, or the floating of trial balloon can and does rely on starting with one, and then convincing two and so on until majority or near majority. Its also been stated that to move a mountain it takes time, a lot of time...along with a lot of convincing. Theres even a case that it takes 40+ engineers to move a mountain.

I am here to tell you, it won't take 40 engineers, truckloads of dynamite, tools, machines, or even lobbying to any extent. The engineers are easy to come by though, engineers are available when required. The irony of engineers for product development versus engineers for moving a mountain is neither wasted nor absorbed fully, when talking of the marketing side. Just as an aside. Just cuz'....

What it will start with and/or take is "one" human.

First though, lets go back. If your thorough enough and want some real insight, then go back and search for clues in the last year or so of news releases. I won't recount here whats been gleaned from those releases, because thats a personal thing and each individual will come away with their own conclusions. Much has been placed on the forum for public review and yet even though its been extremely thorough and excellent in structure, and as good as any news release in content and opinion. Its still seen as speculation by some. Which they are entitled to I will also say. To each his or her own.

In those releases are stepified clues to whats going on behind the scenes even though it may bevink stained with the "iceberg" theorem. Again, warranted, and not for full reveal......."yet". It stands to reason something so disruptive as this, a saviour of an entire industry, will take some planning and some time to roll out....and correctly at that. (insert commercial here) We certainly would all like to see a clean and crisp product roll out in bloom herein. I would think thats the plan, but don't think it will be the luxury. I don't think it will play out that way. It won't be bad though, this is not a bad thing.

Its because of "one" human.

So back to that generalized, "one" human theory. I was in a conversation the other day with someone regarding what the product could do for the average Joe or Jane. The comment leveled back to me was "Even if I only had to charge my phone once every couple of days, I would drop my current phone in a second and buy one with that available technology". Which then had my mind racing with interlaced thoughts of how...one human could inevitably .......move a mountain.....and thats with the argument for only one of the saleable features of this product.

Certainly I am not obtuse enough to think that there will be only one human involved, certainly there may be hundreds simultaneously doing the same thing, in the beginning. The food chain would start with an ad or commercial for a product containing the product and a need creation for someone to go to purchase the end user device from a manufacturer, at a retailer. The human that wanted to do this had seen a commercial listing all the features of benefits of the new product within the framework of "new and improved" existing product. Once in the end users hands, and after a few hours of familiarization.....it happens.

Facebook, Twitter, Instagram, Snapchat......name your pipeline. If the Twitter'r has a large number of Twitteree's following, then the volume and breadth will multiply quickly. Same for Facebook, and all the other social feeds. So lets say a few hundred receive the message. Lets then multiply that labour by a few hundred others that see the same or similar ad and feel compelled to at least go and "look see". So how long and how fast will the word spread ? Nanoseconds ? minutes or hours ? Certainly not long, a drop to a cup to a bucket to a barrel to a deluge.

As in the release of the first iphone.....

https://en.wikipedia.org/wiki/History_of_the_iPhone

The Associated Press also reported in 2007 that some users were unable to activate their phones because, according to AT&T, "high volume of activation requests were taxing the company's computer servers."[40][41] On Oct 29, 2007 the Usenet newsgroup misc.phone.mobile.iphone was created.

Early estimates by technology analysts estimated sales of between 250,000 to 700,000 units in the first weekend alone, with strong sales continuing after the initial weekend.[42][43] As part of their quarterly earnings announcement, AT&T reported that 146,000 iPhones were activated in the first weekend. Though this figure does not include units that were purchased for resale on eBay or otherwise not activated until after the opening weekend, it is still less than most initial estimates.[44] It is also estimated that 95% of the units sold are the 8GB model.[45]

Humans in ever greater numbers will then demand the product. Manufacturers will have to have the product to offer their own product. A self fufilling cycle of demand and then supply and then demand...........

Remember, This will be the business success story of the millenium, and we are all in the front row to witness it.

To move a mountain will only take a few thumbs and fingers and social media, to develop the new mountain, then maybe 40 engineers, lets not confuse the two.