Making it to $10 on sizzle is what the deeper pockets are wary of. Although it would be nice to see that level for those wanting a quick profit to flip, but this company has something legit. It shouldn't be regarded as another quick money maker built on hype and short term sights. If this succeeds it could become one of the more profitable companies on the Nasdaq.

This should be a long term hold. Profits from POET could lead to future generations of the product and even diversification within the company allowing it to grow in other directions and become a big player, if given the right leadership.

Sizzle could cheapen it and destabilize it's value if done before the time is right. The company has been fantastic so far at avoiding a "pump" effort, which can sometimes lead to questionable integrity and put people on guard.

Really they just need to concentrate on selling this process to the manufacturers and then those guys can advertise and pump the technology. POET probably don't need to allocate too many resources on that. Once on board it will be in the manufacturers best interest to do the commercial "pumping" and advertising of the product.