An interesting point that Chris made is that POET is not the driver of “low hanging fruit” industry is… “a third party who is willing to be the early adopter”.

Well ABP its not poet driving this, it's industry, as highlighted above by CC. Would you prefer they didn't try to satify this customers wishes and not take this route for now, thereby ruining any relationship? Remember this is just a fraction of what POET can do.

Once they have revenue and stability the rest of what POET offers will come to fruition.