Eileen! this is a masterful post. It endorses my previous post. I acknowledge that POET offers a sea change concept. As in your final paragraph, if you don't become an early adopter of the concept you will lose out. It matters not whether you are a big or small company, you cannot copy or manufacture this overnight, however much money you chuck at it, you can only buy in. If your late, your out. The Apple's bitten, there will be others.
David