Whilst I agree, it could be something as terribly boring as that. I really hope they wouldn't make a mistake like that at this stage. #exciting, doesn't sum up a such a scenario. More something like, #complete incompetence, would be more appropriate if that were true.
I think we all know that something big is about to break. I also believe that it's just a matter of time before we find out why AM was with Google at last years EC event. Surely not just a chance meeting of great minds (speculation I know).