I'm not sure how you can be disappointed with the Bloomberg ads, unless you are aware of how we should be measuring their success?

We aren't privy to the reasons/strategy for the ads, we share information on the forum as to what we think the ads are there for, but we really have no idea how to measure their impact at this point.

If the general public sees the ad, and investigates Poet via the website, maybe they view the CIC video and learn that the company is expecting significant milestones in April, okay, so they flag the stock and wait to see what happens in April.