Lets say that if you are an investor in a major companies and they were to announce that they are about to in invest billions of dollars in a small cap companies, not even listed on NASDAQ, you would probably want to know more about it.
For me that is the only reason to have those two teasers ads. Just to please your investors curiosity.
Like I said before, POET do not really have to promote it self. They are going to let their clients do it for them.
Just my opinion.
Johny