In deed, Rainer, incredibly unknown. The hidden pearl.

In addition: Please have a look at the statistics of your blog. Possibly this increase is partially the weekend-effect - when people have more time to read and to search the internet.

So does this 15s AD has little effect?
Possibly we can find more significant feedback at the search statistics at gogle:

http://www.google.de/trends/explore#q=poet%20technologies

The average Bloomberg viewer will possibly type PTKF on their brokers page to find detaills about POET? In any case soon NR have to follow to show the credability of this strong statement in the AD.