Aiming to become the global leader in chip-scale photonic solutions by deploying Optical Interposer technology to enable the seamless integration of electronics and photonics for a broad range of vertical market applications

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What your seeing is brand recognition/awareness developing and growing. You will notice all the measured/measurable numbers possible on that site as well. The advertising/marketing business has a history of measuring, that influenced Google in its quest for world leadership in analytics.

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