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Message: Gold Apple iWatch-Theft Prevention

How Apple is reportedly planning to thwart jewelry thieves

February 2, 2015, 4:30 PM EST

The company thinks its Apple Watch may be a target

This post is in partnership with Time. The article below was originally published at Time.com.

By Jack Linshi, TIME

Apple’s AAPL 0.30% pulling out all the stops to keep its gold Apple Watch from Apple pickers.

Inventory and demo units of the18-karat gold Apple Watch Edition will be kept in safes overnight in Apple Stores to prevent theft, 9to5Mac reported over the weekend, citing unnamed sources. Some Apple Stores have reportedly already begun equipping themselves with safes in anticipation for the smartwatch’s April launch.

Despite the jewelry store-style security, the Apple Watch and various bands will be available for customers to try on in the Apple Store, the site claims. There’s no official word yet on what kind of security that’ll entail—the Apple Watch Edition is expected to be priced in the thousands, though an entry-level model will cost $349.

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