Just so I don't confuse anyone with my hybrid British Isles, North American sentence structures and grammar.

The teasers commonly used in televison media or print media, or a bit more specific than what PTK has created here. The PTK teaser is designed for a longer duration use than an advertisement specific teaser. The company can and probably will use this for video, interview, report promotion, lead in. It be used at a trade show, or even in news stories by private networks.

So it has a more definate (usually much longer) length of shelf life and more versatile usage horizon than a generic teaser.

Just wanted to clarify that.