Given that BTV, the site off which Black Toad discovered the :15 spot, is a syndicated program that runs on US business TV networks and financial web portals like BNN online, I would suggest that the spot was produced as a lead-in or sign-off for an episode featuring Poet. In fact, it wouldn't surprise me if the spot was actually produced by BTV, as they have (easy access to) full-scale facilities and have business orientation and expertise to produce an ad that is this tight - visually and strategically entirely on point. It may well be that this is one of a pool of :15 spots (though I don't believe so), but it certainly would have at least two versions - one tagging POETF, the other for BNN, tagging PTK.

BTV produces two programs - one a 30 minute program - 'BTV', the other a :90 clip entitled 'CEO Clips'.

BTV

For over a decade, BTV – Business Television has profiled emerging publicly traded companies in all sectors with top industry analysts across Canada and the USA. With Host Taylor Thoen, this 30 minute weekly national business show features companies at their location, interviews the company’s key executives, showcases their products and services, and unveils their plans for future growth. BTV combines a journalistic slant with the proven story-telling techniques used in successful information shows such as ABC’s Primetime and CNBC’s Power Lunch. The result highlights your company to a targeted investor audience looking for savvy stocks and investing advice.

CEO Clips - Company Execs Online

Did you know management is one of the top three reasons why investors buy a stock? Meet the CEO before you invest. CEO Clips are :90 second video profiles on companies in the markets designed to help you make an educated investment decision. According to Forbes, 60% of people prefer watching video over reading text. What are you waiting for? We've featured over 1000 companies. Discover a new company now.

If I am correct, POET will be featured in one, perhaps both. Given that the spot is tagged with POETF it is presumed that it (the program and spot) is meant and scheduled to run on any combination (or all of) FOX Business News, America One Biz Network, American Business Network, or Bloomberg and BNN online.

In either case I would imagine the interview will be with AM, certainly as the lead, as he is quite adept at taking tech-speak and delivering it in a manner to which prospective investors can relate.

• If it's 'BTV' they may be use it as a platform to introduce the new CEO et al, but perhaps not - think the CNBC Christine Tan interview AM did while he was at GloFo.

• If it's 'CEO Clips' it may be AM covering and introducing Poet, it's positioning and top-line benefits, perhaps directing the audience to the corporate website - the elevator pitch.

And while BTV claims 100 million households - essentially reaching all North American households, don't confuse that with viewership - ratings would be very small, albeit a very targeted audience, not unlike BNN.

If I am correct on these assumptions, there will likely be a NR of larger proportions, of which the :15 spot and BTV participation is a vehicle to begin to carry the message to the market.

(It was likely mistakenly posted on the BTV site early, or done intentionally so that the 'powers-that-be', ie - the BoD as example, were given a preview, with the thought that it's exposure to the relatively few that will have viewed it prior to Monday's 'launch' will in no way damage or influence things prematurely ... and of course perhaps the company probably didn't believe that the Agoracom board would dig this one out - lol.)

Interesting days, certainly ...