So how big are the numbers for everything and everyone? Marco Casale-Rossi, product marketing manager within the Design Group of Synopsys, paints a picture for us. “Once upon a time there were computers — millions of them — followed by phones — billions of them. Today, there are an estimated 1.5 trillion ‘things’ out there. Most of these ‘things’ are connectable and eventually will be connected. Smartphones are getting smarter and smarter, and are morphing into IoT as they become the hub for many applications. In fact, IoT has quietly taken off already, as the number of connected devices exceeded that of human beings on planet Earth sometime between 2008 and 2009, and will reach 25 billion in 2015.”

That’s a very attractive number for marketers.

http://semiengineering.com/new-market-expectations-for-2015/