IMO the 3D, VR, grphics, holographic display will be hungry for POET.

Why AMD is staying out of the Internet of Things chip market (updated)

Above: AMD executive John Byrne at CES 2015.

Image Credit: Dean Takahashi

[Update: AMD announced John Byrne has left the company to pursue other interests — 1/12/15]

John Byrne has a tough job. As senior vice president and general manager of the computing and graphics business group at Advanced Micro Devices (AMD), he has to go head-to-head against Intel, the world’s largest chip maker. That means AMD has to be more focused and selective when it comes to designing its computer processors and graphics chips.

AMD isn’t doing much in the Internet of Things (IoT), which is Intel’s major expansion area. But Byrne notes that the PC chip market is still a $40-billion-a-year opportunity. He said that AMD has to execute on its upcoming Carrizo family of accelerated processing units (APUs), which will be focused on the mobile-computing market. About 300 million PC processors and 90 million graphics chips are sold each year, and Byrne wants AMD to get its fair share of those sales.

Byrne: I’m an SVP and general manager of the client and graphics business unit. I’ve been in this role for five months now. Prior to that, I was AMD’s chief sales officer, and before that, I ran the global accounts — HP, Dell, Apple, Lenovo. Prior to that, I ran the channel and then the graphics sales and marketing team. My responsibility now is for sales, marketing, and platform engineering to bring all of our client and graphics parts to the market.

The very first iPod was 15 years ago now, which is frightening to think. Think about how far that technology has come along in 15 years. The VR, and ultimately the immersive reality, will take time, but it’s a place where we can play. We want to be leading in gaming. VR’s going to have significant impact on gaming. … Photorealistic VR is a one-million-times speed up from what the current GPU can do. … When you talk about how we drive high-performance graphics, that’s the goal, photorealistic VR. It requires a lot of horsepower and a lot of work on the software side, but it’ll happen.

read more: http://venturebeat.com/2015/01/11/why-amd-is-staying-out-of-the-internet-of-things-chip-market-interview/

cheers