Sounds like the path Poet is taking. Google wants the real deal, not the hype. Poet is surrounded with white coats (lab coats), with sleeves rolled up. Eric could be describing POET. AM knows what will get their attention - results. Google's whole basis for success is using what works the best. As long as they keep that up that standard, they enjoy continued success, if the quality of their service subsides, so goes the market. That being said, if POET works like it should, it would be the avenue for continuted success. Maybe even to a higher level as in quantum leap.