With apologies to the Grand Duchy of Fenwick.

Good Morning All.

Day to day gyrations make no never mind for the moment. Level 2, of which I have on my Scottrade desk top, tells no story as of yet. Bad publications, poor grammar (including mine), foul write ups, denial, refusal to believe or acknowledge, HUYAS (Head Up Your A%% Syndrome) and lack of proper promotion, all symptoms of a certain affliction.

Much (and better crafted) writings on here as to technical advantages. On the ins and outs of the build process to tooling to GaaS advantages down to molecular level. I must tell you our engineering department is quite impressed with this forum and the grasp it has on the technology. On Friday in our "Quad" area where we gather for meals, coffee and general discourse through the day, there was a consensus among the core group of POET-OLOGISTS that it will come to the point of the industry (we have been there with several products) to quite simply "adapt or die". Their only question now is can they make them fast enough to satisfy the mania that will ensue on the great reveal. We shall see.

This takes me to our Friday discussion in the Quad about the process of marketing. We all agreed that there will be one initial (maybe 2) licences signed. We agreed that GF will the partner (too many consistencies to list here-but some have astutely done this already) and that GF will market to the manufacturer and the manufacturer will market to end users.

Firstly though there will be a smaller production run for each client, as a debut. An example (and ONLY an example) being say the fictional iphone6-PS (power saver edition). Sales pace and demand logistics wil be closely monitored and if necessary (like we know its going to) a second and third production will proceed. The other licencee, a tablet manufacturer (as an example) will be virtually the same methodology. A test sampling would then blow into full production based on performance and resultant consumer demand.

The reasoning for this tepid and careful entry is thus......in my industry the speed of change sometimes is like growing moss. Especially in this case with a paradigm shift from old to new. My industry looks at new with a jaundiced eye. Especially if they were not the creators of it. Once the the fog clears though, the mania will be apparent, the industry will be reactive rather than proactive, but alas this is life in the technology industry.

https://www.youtube.com/watch?v=iwW_y2TuW58

Fortunately for us, the industry will have little say as to yay or nay. The populace of the world who clammer for next best thing will be blown out of the water by the significant power usage differences, computing advantages, and a few other not so minor improvements. Once the industry sees this clammer, they will tailor marketing programs for different products, countries, cultures etcetera etcetera etcetera (with apologies to Yul).

-The ecology of things, power saving, space and raw material saving, "do your part to reduce, reuse and recycyle"

-I expect a major development will be that a film student or group will shoot a dramatical short movie on their phone and upload it to a website and receive a deluge of interest, not only in the art but in the technology.

-Or a phone with a body scanner app will be used to fend off disease and virus in third world countries or even at your health unit down the street.

-Body image scanning will provide you the opportunity to have better fitting clothes and in use with online purchases.

Now a manufacturer will love this. Purely and simply it is a marketers dream. The manufacturer can make any packaging, any ad copy, any media program, go bonzers, by a using a litany of angles. From ecology, to convenience to app related they wont sell a chip they will sell a lifestyle. I can see it now...."Unplug and Unwind".......or......"Drop the Cord and see the World".

The power of marketing...imagine in the hands of the right people what story could be told...

https://www.youtube.com/watch?v=nhwhnEe7CjE

Needless to say and as a few have previously mentioned, we are privy to history here. That "where were you when moment".