Speaking of NDA's, Security and under Radar Flying
posted on
Sep 05, 2014 10:40AM
Everyone looks for answers for why we are here and not there. Justified, and completely agree with you all who do. However, and again not a stock girl, but a technology marketing girl, I really have to suspect that this was/is an intrinsic part of the companies plan on their side, and that its been requested by whomever at whatever company, so as not to give competition any head start over them or others.
What did I just say ?
Exactly !
Look at it this way. Anyone or any company that goes to this level to avoid discovery, detection, exposure, or illumination on their products, processes, or positioning, has something (good) to hide.
http://www.livescience.com/47392-vision-correcting-smartphone-screen.html
We were talking about news releases being 2 months old when released. An interesting concept, The Osborne Effect.
The Osborne effect is a term referring to the unintended consequences of a company pre-announcement made either unaware of the risks involved or when the timing is misjudged, which ends up having a negative impact on the sales of the current product. This is often the case when a product is announced too long before its actual availability. This has the immediate effect of customers canceling or deferring orders for the current product, knowing that it will soon be obsolete, and any unexpected delays often means the new product comes to be perceived as vaporware, damaging the company's credibility and profitability.
The term was coined after the Osborne Computer Corporation, in which the company took more than a year to make its next product available and eventually ran out of cash and went bankrupt in 1985.[1][2]
Pre-announcement is done for several reasons: to reassure current customers that there is improvement or lower cost coming, to increase the interest of the media and investors in the company's future prospects, and to intimidate or confuse competitors. When done correctly, the sales or cash flow impact to the company is minimal, as the revenue drop for the current product is replaced by orders or completed sales of the new product as it becomes available. However, when the Osborne effect occurs, inventories increase and the company must react by either discounting or lowering production of the current product, both of which depress cash flow.
The Osborne effect is an example of a self-defeating prophecy, as the announcement of the new product is ultimately responsible for its own abandonment, though in general older products lose sales when newer, superior products from the same company come to the market.