I think it would be desirable to create some end-user awareness of POET. We all know that there's an "Intel inside" of many computers.

POET Technology can probably negotiate with their customers (chip producers) to have some POET reference on the chip casing, but enforcing a label like "POET inside" or "Powered by POET" on the outside of end-user devices produced by POET's customers' customers will be difficult.

Anyway, I hope POET Technologies has end-user awareness on their radar!