In any business I've ever been involved in, there can be no promotion or marketing until a product is ready for promotion and marketing.
It is also quite obvious by the various posts from those at the AGM (and Oogies comment in a different thread) that divulging a potential partner could be very costly strategically.
So, we may never see any promotion until the company that acquires our licenses starts shoving them into their devices.
One company that prides itself, nay, OBSESSES over secrecy...is Apple.