Sorry but I don't know how to paste a graph on this blog??? Otherwise I would just put the graph up that is interesting. Here is the link to the article in Seeking Alpha. The graph that is interesting is the 2nd one in the article. It shows the declining unit price of Apple's and other PC makers over time but with Apple sustaining a much higher price. WHEN POET is used inside these PCs due to its performance and battery life extension it should enable an increase in unit price. If Apple had control they could sustain their spread and possibly widen it. If one of the others got control they could start closing the gap with Apple. It should be very interesting to see who the partner(s) is/are because it could impact this and other markets very dramatically - as others have said this will be very disruptive technology Apple's Biggest Threat - Declining Prices Of Computing Devices by William Feng This article was published on Sun, Jun. 29, 4:10 AM ET Read the full article now » http://seekingalpha.com/article/2291395-apples-biggest-threat-declining-prices-of-computing-devices