Having a Unique Selling Proposition doesnt mean POET will suceed easily.....
Pellegrino II includes an analyze of several opportunities and figures....
Does it realy show the BIG PICTURE and STEPS to be taken ?
There is still a long way to go, with some hurdles and pieces of rock on the way....
A Meta Model for Performance Management could help visualizing the main targets to be solved to reach and achieve a solid product for the market - which will then have the ....WINNER GENS!
But before that, a lot of homework has to be done....It's not easy to have a Paradigm Shift product and bring that to a final success including Brand !
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Source:
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GLTA