The experience with Joel is highly symptomatic of why we haven't seen more public visibility from Atomic's efforts. It is clear that the company is focused less on talk/promotion/convincing the market through words, and more on actual results. Why bother trying to convince the media and other potential investors when the biggest evidence would simply be a deal and a big-name partnership?

Once that deal threshold is crossed, watch all the tech writers and analysts start falling over each other trying to get the ear of the company.

The nice thing about flying under the radar for so long is that once the fighter jet reaches its target (deal), it's way too late for it to be shot down (i.e taken out with a low-ball offer)